The new and updated edition of this widely-used textbook is equally useful for undergraduate and graduate students of international business. Its student-friendly format, detailed coverage of classic and timely topics, and extensive use of case studies make it widely adaptable for different level courses, as well as for educators who prefer either a case study or lecture approach. This edition features new coverage of the Asian financial crisis and the European Union. Its treatment of such topics as foreign exchange, international trade policy, and economic development introduces students to techniques for analyzing national economies that are not covered in many competing texts. Ethical and environmental issues are also covered in detail, and all case studies, tables and figures have been thoroughly revised and updated. Each chapter includes a short case study, while longer, more complex case studies conclude the text. Each chapter also features learning objectives, discussion questions, and references, and an online Instructor's Manual with PowerPoint materials is also available to professors who adopt the text.
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Für höhere Schule und Studium
Für Beruf und Forschung
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ISBN-13
978-0-7656-1780-4 (9780765617804)
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Schweitzer Klassifikation
PART I. Scope of International Business and the Multinational Corporation; 1. An Introduction to International Business and Multinational Corporations; 2. The Nature of International Business; PART II. Institutional Framework and Economic Theories; 3. Theories of Trade and Economic Development; 4. International Monetary System and Balance of Payments; 5. Foreign Exchange Markets; 6. Supranational Organizations and International Business; PART III. Environmental Constraints in International Business; 7. Analyzing National Economies; 8. International Law; 9. Sociocultural Factors; 10. Foreign Investment: Researching Risk; PART IV. Functional Operations in International Business; 11. International Marketing; 12. International Finance; 13. International Accounting; 14. International Taxation; 15. International Staffing and Labor Issues; 16. Managing Operations and Technology; PART V. Social and Ethical Issues and the Future of International Business; 17. Ethical Questions: Multinationals and Earth's Environment; 18. Future Issues in International Business; Case Studies; Case Study 1. Michelin and the Global Tire Industry in 2004; Case Study 2. The European Non-Life Insurance Industry and AXA in 2001; Case Study 3. The Battle of the Smart Cards in The Netherlands in 2002; Case Study 4. Bang and Olufsen and the Electronics Entertainment Industry in 2003; Case Study 5. ABX; Case Study 6. ARCELOR and the Global Steel Industry.
