Introduction
Chapter 1
Internationalisation of the Pestana Hotel Group chain through corporate entrepreneurship: From family hotel to multinational hotel chain
Helder Brito-Carrasqueira and Luis Nobre-Pereira
Chapter 2
Seaside Hotels: Corporate entrepreneurship and innovation strategies in Spain, Germany and Asia
Teresa Aguiar-Quintana and Sabine Haller
Chapter 3
More than a crisis? Corporate entrepreneurship and COVID-19 pandemic in Austrian tourism: A case study of a family-run hospitality business
Christoph Pachucki and Ursula Scholl-Grissemann
Chapter 4
Entrepreneurial innovation in Binter Airline company based on growth: New routes in Europe and Africa after COVID-19
Juan Carlos Martin, Concepcion Roman and Teresa Aguiar-Quintana
Chapter 5
Innovation strategies and corporate entrepreneurship in Northern Europe: Scandic Hotels, a case study of the pandemic effect in the Swedish revenue management
Staffan Heden
Chapter 6
Alfa Aldea: Astrotourism innovation in Chile
Carlos Fernandez and Carmelo Leon-Gonzalez
Chapter 7
Exploring new market opportunities through entrepreneurial innovation at "El Grifo" Winery in The Canary Islands, Spain
Teresa Aguiar-Quintana, Jose Luis Ballesteros-Rodriguez and Carmen Dominguez-Falcon
Chapter 8
Hospitality recovery through corporate entrepreneurship based on growth: The case of Cordial Hotels in Europe
Francisca Rosa Alamo-Vera, Teresa Aguiar-Quintana, Francisco J. Gutierrez-Perez and Yazmina Araujo-Cabrera
Chapter 9
Corporate entrepreneurship within a sustainable business model: The Cayuga Collection Ecolodges in Costa Rica, Nicaragua and Panama
Eugenio Diaz-Farina, Ivelina Mirkova and Noemi Padron-Fumero
Chapter 10
The creation of a fleet management model as a result of corporate entrepreneurship in a car rental company in the South of Europe
Jose Sanabria-Diaz, Teresa Aguiar-Quintana, Silvia Sosa-Cabrera and Ana Isabel Lemes-Hernandez
Chapter 11
Digital services strategy based on market expansion and management software in Spain: The case of Bamen Corporation
Alfonso Cerezo-Medina, Antonio Guevara-Plaza and Marta Lozano-Dominguez
Chapter 12
Myths, legends and stories: A South African approach to tourism branding and destination development
Cine Van Zyl and M.A. de Beer
Chapter 13
Entrepreneurial strategies and innovation in hospitality business: Cases from Australia and Indonesia
Hera Oktadiana, Tingzhen Chen and Joko Haryono
Chapter 14
Corporate entrepreneurship actions toward a more sustainable tourism mobility. The case of the Ferrovie dello Stato Italiane
Mario Tartaglia, Francesca Pagliara and Juan Carlos Martin
Chapter 15
The growth of a family-run restaurant in Madrid through innovation and corporate entrepreneurship since 1934
Jesus de Madariaga and Teresa Aguiar-Quintana
Chapter 16
Corporate entrepreneurship in Central America Tourism Agency (CATA) based on the promotion of multi-destinations in Belice, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama and Dominican Republic
Eduardo Parra-Lopez, Almudena Barrientos-Baez, Leydy Cevallos-Barbera and Diego Guzman-Vera
Chapter 17
Viajes Insular, the internationalisation and entrepreneurial innovation of travel agencies in Spain
Silvia Sosa-Cabrera, Teresa Aguiar-Quintana, Ana Isabel Lemes-Hernandez and Jose Sanabria-Diaz
Chapter 18
The innovation of Zuana Beach resort and the private investment with the implementation of international sustainability standards in Santa Marta Beach in Colombia
Maria Luisa Galan-Otero and Deiwi Jesus Zurbaran-Arias
Chapter 19
HD Group: Business model based on innovation and diversification in shopping centres, supermarkets and hotels
Francisco J. Gutierrez-Perez, Francisca Rosa Alamo-Vera and Teresa Aguiar-Quintana
Chapter 20
Innovation applied to online travel agencies: The case of Different Travel in Huesca, Spain
Silvia Abella-Garces, M. Jose Barles-Arizon, Nuria Domeque-Claver, Melania Mur-Sangra, Ana Monclus-Salamero and Ana Katarina Pessoa-de-Oliveira
Chapter 21
Corporate entrepreneurship within a DMO: The case of Visit Greenland
Elizabeth Cooper
Chapter 22
Innovative strategies applied in a mature destination before, during and after COVID-19: The case of Gran Canaria Tourism board
M. Carmen Cruz-Lecat, Pablo Llinares-de-Bethencourt, Antonia M. Garcia-Cabrera and M. Gracia Garcia-Soto
Chapter 23
Innovation in the international educational experience for the hospitality and luxury industry: Unleashing corporate entrepreneurship at Les Roches in Switzerland and Spain
Carlos Diez-de-la-Lastra, Jon Loiti-Perez-de-Labeaga and Raul Castro-Lopez, Lidia Esther Hernandez-Lopez and Juan Manuel Benitez del Rosario
Chapter 24
The innovation and internationalisation of ACCOR company: Main strategies in hospitality corporate entrepreneurship
Christina Tschech and Philippe Froute
Chapter 25
Barcelo Hotel Group, the introduction of a Spanish company in USA, Asia, Africa, Europe and Central and South America through horizontal and vertical growth strategies
Marta Jacob, University of Balearic islands, Teresa Aguiar-Quintana and Francisca Rosa Alamo-Vera
