Advertising

The influence of the media on all our lives is enormous. We all watch films, television programmes and plays, and read books, comics and magazines. But who actually controls the media? Who are the people who give us our information, our books and magazines and videos? And how do they do it? "Media Story" explores all aspects of the various media, looking at the people involved in each industry and the jobs they do. Each book shows, in simple step-by-step sections how each medium is produced. This book looks in detail at how an advertisement is produced and the various people involved in making it. During an average day, we are all subjected to literally hundreds of different advertisements, some more obviously directed than others. Advertisers display their wares on commercial television, in cinemas and magazines, on public transport and on hoardings, in fact anywhere the public might have access to them. The power of advertising should not be underestimated - advertisers choose images very carefully and deliberately to lead the public to think in the way they want them to.
A clever advertisement can suddenly project a previously unfashionable item directly into the public eye, making it THE thing to have. This is shown to best effect in the advertisement for Levis 501 jeans, which not only made stars of the model and the product but also revived the songs used in the adverts. This book looks in detail at the world of advertising, showing the power it wealds and looking at all the people involved in this high-powered, stressful business. The readers learn exactly how an advertisement is put together and is also encouraged to produce their own advert. Susan Wake has written a number of children's books including several in Wayland's "Food" series. She is a media studies teacher at a comprehensive school in Peterborough.