Describes and analyzes marketing in Saudi Arabia and American marketing executives' knowledge about doing so. Comprehensive recommendations are set forth for both Saudis and Americans, businesses and governments.
Sprache
Verlagsort
Verlagsgruppe
Bloomsbury Publishing Plc
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
ISBN-13
978-0-275-91111-9 (9780275911119)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
u Naba'a /f Abdel /i Aziz M.
