Great business, brands, fashion, art, film, literature, advertising and design are all about brilliantly told stories. Told explains through words and pictures the importance of story and the universal role it plays as the secret of success. Told is about the art of story, not the science. It defines the 20 great principles of storytelling and then shows how they work by weaving them into 30 illustrated short stories that vary in format from poetry to screenplay. It is show, not tell, in action.
Sprache
Verlagsort
Maße
Höhe: 281 mm
Breite: 208 mm
Dicke: 23 mm
Gewicht
ISBN-13
978-1-86154-304-2 (9781861543042)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Simon Aboud and Paul Wilson are brand storytellers and their company MAKE BELIEVE works for a diverse range of clients from the BBC to Microsoft, for whom they create and bring to life compelling brand stories through communication, service innovations, and new product development. Simon Aboud also writes and makes films and his first feature starts shooting in 2008.
