This guide shows how to capture the information needed to define and understand your audience. Included is how to track web site visitors, where they came from, which path they chose within the site, and how long they linger on each page.
Sprache
Verlagsort
Verlagsgruppe
McGraw-Hill Education - Europe
Zielgruppe
Illustrationen
Maße
Höhe: 231 mm
Breite: 185 mm
Dicke: 18 mm
Gewicht
ISBN-13
978-0-07-882236-0 (9780078822360)
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Schweitzer Klassifikation
part I: The Gory Deatilas.The Basics of Tracking Web Traffic.The Transfer Log.The Error Log.The Referrer Log.The Agent Log.Part II: Analyzing Server Log Data.The Visit: The Big Picture.Tracking the elusive Visit.Tailoring Your Site to be More Effective.Part III: Log Analysis Tools and Services.Commercial Log Analysis Software.Traffic Tracking Services.Free and Shareware Statistics Software.System Administration Considerations.Part IV: Marketing and Advertising.Advertising on the Web.Web Ad Mechanics.Ad Netowkrs and Ad Servers.Ad Tracking and Auditing Services.User Registration and Dynamic Content.Part V: Appendizes.A: Software Feature comparison.B: Log File Formats.C: HTTP 1.1 Header Definitions and Server Status Codes.D: Log Analysis and Advertising-Related Companies.
