This book is the culmination of six years of research conducted at the Harvard Business School on how different manufacturing firms around the world approach the development of new products. Its principal focus is the impact of strategy, organization, and management on this critical component of business strategy. This book represents a lengthy study of product development in the world motor car industry, provides detailed information on how the Japanese came to dominate the motor car industry and describes what manufacturers must do to regain competitiveness.
Sprache
Verlagsort
Verlagsgruppe
Harvard Business School Publishing
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Illustrationen
ISBN-13
978-0-87584-245-5 (9780875842455)
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Schweitzer Klassifikation
Introduction; The Framework: An Information Paradigm; Competition and Product Development in the World Auto Industry; Performance of Product Development; Process and Organization in Product Development; Project Strategy: Managing Complexity; Manufacturing Capability in Product Development; Integrating Problem Solving Cycles; Realizing Product Concepts in Product Design; Overall Patterns of Effective Product Development; The Future of Product Development in the Auto Industry; General Management Implications in Product Development.
