This interactive, case-driven CD-ROM is designed as a supplement to a principles of marketing textbook and emphasizes decision-making. It enables students to work within a virtual organization that has departments such as accounting, manufacturing and management and integrates cross-functional material. The accompanying instructor's manual includes group and individual assignments.
Sprache
Verlagsort
Verlagsgruppe
McGraw-Hill Education - Europe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
ISBN-13
978-0-256-25766-3 (9780256257663)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
Floor 1 Irwin Chemical Company: personal selling/sales management. Floor 2 Sports Express: retailing. Floor 3 Sweet Tooth Candy Company: product management. Floor 4 Wallace Advertising Agency: advertising. Floor 5 Quality Insights: marketing research.