E Commerce Law & Business Ls

E-Commerce Law & Business explains for the benefit of lawyers and business people alike the key business models, opportunities, and risks inherent in conducting most kinds of business electronically. It covers the full spectrum of electronic businesses operations: business to business, business to consumer, business to employee, and business to government. Author Mark Plotkin presents a "soup-to-nuts" guide on taking a company's business operations to the Internet. The book addresses issues that arise in, and legal considerations related to: corporate strategy, marketing, operations, information systems, customer services, global supply-chain management, and product distribution.

E-Commerce Law & Business also helps you gain a better understanding of precisely how electronic transactions and activities take place so you can apply your own legal expertise to analyze them. The book identifies key issues, laws, regulations, and wholesale business models. It also contains specific information relating to the special needs and issues confronting regulated industries, such as banks and pharmaceutical companies.