Strategies for International Industrial Marketing (RLE International Business)
The Management of Customer Relationships in European Industrial Markets
1. Auflage
Erschienen am 7. Mai 2013
328 Seiten
978-1-135-12427-4 (ISBN)
Beschreibung
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
Weitere Details
Reihe
Sprache
Englisch
Verlagsort
London
Großbritannien
Verlagsgruppe
Taylor & Francis Ltd
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Produkt-Hinweis
Reflowable
Dateigröße
23,13 MB
ISBN-13
978-1-135-12427-4 (9781135124274)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Weitere Ausgaben
Personen
Peter W Turnbull (Edited by), Jean-Paul Valla (Edited by)
Inhalt
1. The Interaction Approach to Marketing Strategy 2. The French Approach to Europe II 3. The German Approach To Europe 4. The Swedish Approach to Europe s. The British Approach to Europe 6. A Comparison of Strategic Marketing Approaches 7. The Strategic Role of Industrial Marketing Management 8. The Dimensions of Industrial Marketing Strategy 9. Conclusion
