Television and the Political Image
A Study of the Impact of Television on the 1959 General Election
1. Auflage
Erschienen am 22. Dezember 2023
298 Seiten
978-1-003-82053-6 (ISBN)
Beschreibung
Was the 1959 UK General Election the first television election? Could television be used to create a Party 'image'? Television and the Political Image (1961) provides answers to both these questions. It surveys two constituencies, interviewing the same cross-section of electors before and after the election campaign, and analyses and compares the campaigns as conducted by television, radio, the Press, and through the work of the local Parties. Various effects of the political barrage are measured and attributed to their sources; such effects include changes in voting intention during the course of the election campaign, changes in attitudes to Parties and their leaders, and changes in what the voter knows of the parties' policies.
Weitere Details
Reihe
Auflage
1. Auflage
Sprache
Englisch
Verlagsort
London
Großbritannien
Verlagsgruppe
Taylor & Francis Ebooks
Zielgruppe
Für die Erwachsenenbildung
ISBN-13
978-1-003-82053-6 (9781003820536)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
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Andere Ausgaben
Joseph Trenaman | Denis McQuail
Television and the Political Image
A Study of the Impact of Television on the 1959 General Election
Buch
06/2025
1. Auflage
Routledge
45,40 €
Versand in 10-20 Tagen
Joseph Trenaman | Denis McQuail
Television and the Political Image
A Study of the Impact of Television on the 1959 General Election
Buch
12/2023
1. Auflage
Routledge
145,50 €
Versand in 10-20 Tagen
Personen
Joseph Trenaman and Denis McQuail
Inhalt
1. Election Television - an Unknown Factor 2. Method 3. Political Images 4. The Nature of the Campaign 5. How the Campaign Reached the Electors 6. Television Electioneering - the Viewers' Response 7. Changes of Allegiance during the 1959 Campaign 8. Changes in Political Attitudes 9. The Electors' Knowledge of Party Policies and National Issues 10. The Effects of Television and Other Media 11. The Characteristics of the 'Changers' 12. Some Implications 13. Summary of the Findings
