Managing Creative People

A clash between the ideology of growth and the growth of ideas,between control and creativity, between measurement and theimmeasurable, between predictability and the fickle muses ofinspiration in engulfing our boardrooms. In this scathing swipe at the institutionalised idiocy that isstifling creativity just at the time the world needs it most GordonTorr draws from the leading lights of creativity research todemolish the myths that surround the generation of ideas in themodern organisation. The curse of the brainstorm, the commoditisation of creativetalent, the deskilling of the imagination, the startlinginadequacies of management theory - these and the many otherhorrors of idea-assassination that run rampant in creative sectorcompanies are dissected and disembowelled in this hilarious exposeof the drama that unfolds every time a new idea slides across theboardroom table. This book sets out to address the black hole that surrounds themanagement of creative people, debunking many myths of creativity,and outlining a revolutionary approach to the pressing issue ofcreative productivity in the contemporary creative sectorcompany. A handbook of tools, techniques, methods and practical ideaswhose USP is a framework for thinking about efficient creativemanagement - how to extract value from creative time. Gordon Torr presents a logical argument that puts in place thebuilding blocks of the author's knowledge and experiencetowards the final architecture. "We need them as never before. And we know thatthey're somehow different. Yet the productivemanagement of creative people is an almost totally neglectedscience. I doubt if there's a single industry thatwouldn't gain immediate advantage from Gordon Torr'sscrupulous and enlightening detective work." - Jeremy Bullmore