This book presents an edited collection of chapters from academic and industry expert contributors focusing on the directions of blockchain cryptocurrency from leading authorities in their field providing the cutting-edge and timely insights in the world of cryptocurrency behaviour. Whether you are a researcher, a portfolio manager, financial adviser, or nvesting novice, this book will provide you with thought provoking perceptions and insights. It will bring you fully up to date on the consumer issues, trends, and challenges in the world of blockchain crypto behaviour equipping you to understand and meet current challenges to come.
Advances in Blockchain Research and Cryptocurrency Behaviour provides an interesting and thought-provoking insight into blockchain and cryptocurrency behaviours and is filled with new insights into: Consumer adoption and behaviour; digital currency innovations; blockchain technology and governance; sustainability and environmental impact; branding and resilience and investing in blockchain. The culmination of many decades of investing experience and academic research, this book makes complex issues interesting and logical.
Das Schweitzer Vademecum ist ein renommierter Fachkatalog, der speziell die relevanten Angebote für juristisch und steuerrechtlich Interessierte sortiert, aufbereitet und seit über 100 Jahren der Orientierung dient. Das Schweitzer Vademecum beinhaltet Bücher, Zeitschriften, Datenbanken, Loseblattwerke aus dem deutschsprachigen In- und Ausland und ist seit 1997 wichtiger Bestandteil des Schweitzer Webshops.
Sprache
Verlagsort
Zielgruppe
Für Beruf und Forschung
Researchers and business practitioners working in blockchain and cryptocurrency
Illustrationen
23 farbige Abbildungen, 6 s/w Abbildungen, 30 s/w Tabellen
Dateigröße
ISBN-13
978-3-11-098183-4 (9783110981834)
Schweitzer Klassifikation
Carolyn Strong is a Professor of Marketing at Cardiff Business School where she teaches marketing with a focus on ethical, environmental, and social issues. She is the long-standing Editor-in-Chief of the Journal of Strategic Marketing.
Brett A. S. Martin (Ph. D.) is Professor of marketing at QUT Business School in Australia. His research examines consumer behavior, retailing, advertising and tourism including both quantitative and qualitative work.
Polymeros Chrysochou is a Professor of Marketing at the Department of Management, Aarhus University, Denmark. He is also a Research Fellow at the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia.
