
Your Music and People
creative and considerate fame
Derek Sivers(Autor*in)
Hit Media (Verlag)
1. Auflage
Erschienen am 1. Mai 2022
140 Seiten
978-1-988575-01-8 (ISBN)
Systemvoraussetzungen
für ePUB mit Wasserzeichen-DRM
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Beschreibung
Every creator has the same problems with marketing. How do you call attention to your work? How do you get your creations into people's minds and hearts? How do you get fans to tell their friends? How do you charge money for your labor of love? How do you get the media to help? Derek Sivers was a professional musician before he started a music distribution company that helped 150,000 musicians sell their music to over four million people. So after years of living the problems, he was able to learn the solutions. "Your Music and People" shares a successful philosophy of getting your work to the world by being creative, considerate, resourceful, and connected. It's not just for musicians. Though it uses music as the example, it is meant for any creator trying to reach people. Early readers called it one of the best books ever written on business marketing. Example points include: Business is just as creative as music. Marketing is an extension of your art. Marketing means being considerate. Focus on others. Being weird is considerate. People skills are counterintuitive. To be helped, be helpful. Persistence is polite. Call the destination and ask for directions. Get specific about what you want. Be extreme and sharply defined. Proudly exclude most people. Money is just a neutral representation of value. Be valuable to others - not just yourself. People like to pay. Nobody knows the future, so focus on what doesn't change. The first 10,000 early buyers of "Your Music and People" have posted hundreds of 5-star reviews at sive.rs/m - but it is now being released to a wider audience.
Weitere Details
Auflage
1. Auflage
Sprache
Englisch
Verlagsort
La Vergne
USA
Produkt-Hinweis
Reflowable
ISBN-13
978-1-988575-01-8 (9781988575018)
Schweitzer Klassifikation
Person
Derek Sivers is an author of philosophy and entrepreneurship, known for his surprising quotable insights and pithy succinct writing style.Formerly a musician, programmer, TED speaker, and circus clown, he sold his first company for $22 million and gave all the money to charity.Sivers' books (How to Live, Hell Yeah or No, Your Music and People, Anything You Want) and newest projects are at his website: sive.rs
Inhalt
- What's inside this book
- Some quick context for these stories
- Art doesn't end at the edge of the canvas
- Business is creative
- This is only a test. See what happens
- Restrictions will set you free
- Make mystery : make people wonder
- Creative communication
- Captain T
- "Marketing" just means being considerate
- It's hard to get off stage
- Constantly ask what they really want
- Don't try to sound big
- Considerate communication
- Touch as many of their senses as you can
- Life is like high school
- Barking
- Get personal
- Always think how you can help someone
- Don't be afraid to ask for favors
- Small gifts go a long way
- Persistence is polite
- Repeatedly follow-up to show you care
- Pedestals prevent friendships
- It's just people inside the machine!
- How to get through the gates?
- Have someone work the inside of the industry
- Show success before asking for help
- Test marketing
- Get rejected, get filtered
- Be a competent novice, not an expert
- Rock stars have a boss?
- What it means to be resourceful
- You need to be profitable to last
- Get specific!
- Call the destination, and ask for directions
- Never wait
- Assume nobody is going to help you
- The security of no security
- A good plan wins no matter what happens
- Was 10%, now 90%
- You don't get extreme results without extreme actions
- Direct it yourself
- Flip it in your favor
- Not happy with existing venues? Make a new one
- When your music can't speak for itself
- A curious answer to the most common question
- Make people curious in one sentence
- Without a good reason, they won't bother
- Don't know how to describe your music?
- Describe your music like a non-musician
- Use the tricks that worked on you
- Or you can not talk at all
- Hillbilly Flamenco
- Aim for the edges
- If you target sharp enough, you will own your niche
- Proudly exclude most people
- Well-rounded doesn't cut
- Be an extreme character
- A hundred actors on stage
- The most expensive vodka
- Doing the opposite of everyone is valuable
- Selling music by solving a specific need
- People search harder for the obscure
- Why you need a database
- Stay in touch with hundreds of people
- Meet three new people every week
- Keep in touch
- Every breakthrough comes from someone you know
- Put your fans to work
- Include everyone in your success
- How to attend a conference
- Don't be a mosquito
- Shed your money taboos
- Valuable to others, or only you?
- Pricing philosophy
- Emphasize meaning over price
- Some people like to pay. Let them
- The higher the price, the more they value it
- Are fans telling friends? If not, don't promote
- Don't promote until people can take action
- Never have a limit on your income
- Move to the big city
- Detailed dreams blind you to new means
- Are you at the starting line or the finish line?
- Nobody knows the future, so focus on what doesn't change
- Ignore advice that drains you
- Compass in your gut
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