Marketing of Hospitality Services
Erschienen am 30. Januar 2019
978-1-77407-011-6 (ISBN)
Beschreibung
This introductory textbook shows you how to apply the principlesof marketing within the hospitality industry. The book empowersthe hospitality education sector on the subject of salesand marketing of hospitality products and services. Covering abroad range of topics and perspectives such as customer satisfaction,healthcare service, and microfinance, this book is ideallydesigned for students, academics, practitioners, and professionalsseeking information on this topic.
