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The no-nonsense, practical guide for farm-preneurs to grow a successful farm business - completely revised and updated
You launched your farm because you love working the land and producing food. Yet to succeed you also need to think like an entrepreneur. The Farmer's Office, Second Edition is your must-have toolkit for starting and growing a sustainable agricultural business.
Written by a consultant and entrepreneur who has supported hundreds of farm-preneurs, this essential resource is fully revised and updated to empower farmers to make sound decisions and manage their farm business for success. Topics include:
Enhanced with detailed case studies of real farm businesses, The Farmer's Office, Second Edition is your personal business coach, providing guidance for all the business skills needed to succeed as a businessperson in a competitive and rapidly changing world.
ACCESSIBILITY NOTES This publication meets the EPUB Accessibility requirements and it also meets the Web Content Accessibility Guidelines (WCAG-AA). It is screen-reader friendly and is accessible to persons with disabilities. This book contains various accessibility features such as alternative texts for images, table of contents, landmarks, reading order, page list, Structural Navigation, and semantic structure. Blank pages have been removed from this EPUB.
Julia Shanks brings a broad range of professional experience to her clients; from pilot, to chef, to serial entrepreneur, she combines the practicality of an accountant with the creativity of a chef. Julia's career started at the FAA as an aviation analyst, and quickly took a turn into the culinary arts. Julia worked as a chef for 15 years, launching several food businesses. After earning an MBA in entrepreneurship, she taught graduate and undergraduate accounting at Babson College. As a business consultant and coach, she supports owners of small- and medium- sized food and agricultural businesses to achieve and maintain financial and operational sustainability. Together with Brett Grohsgal, she co-authored The Farmers Market Cookbook. Julia lives in Cambridge, MA.
Foreword Gratitude Preface Disclaimer How to Use This Book
Chapter 1: Introduction-Why Bother Understand What Makes You Money (and Why) Invest in Your Business Plan for Growth Plan for Slow Periods Avoid Out-of-Control Debt Weather Covid-Like Pivots and Other Disruptions Keep Your Eye on the Prize
Chapter 2: Building the Foundation: The Financial Statements and Basic Accounting The Income Statement-A Summary of the Operations The Balance Sheet-What You Have and How You Got It The Statement of Cash Flows-Where Cash Rules the Roost Tying It All Together Underlying Principles
Chapter 3: Planning Your New Venture
Chapter 4: The Business Planning Process Getting Started The Business Planning Process Business Plan Writing Guide Creating Financial Projections
Chapter 5: Financing Your New Venture Save Money Borrow from Friends and Family Outside Organizations Financing Sources Preparing for Investors
Chapter 6: Setting up a Bookkeeping System (and QuickBooks) QuickBooks (and Bookkeeping) Best Practices Choosing a Bookkeeping Software The Initial Setup QuickBooks: An Overview of Things You'll Do Reports in QuickBooks QuickBooks Terminology
Chapter 7: Day to Day: Using QuickBooks for Cash Management Create Your Annual Budget by Month The Bank Feed Regular Bookkeeping-Every Day-ish (10 minutes) Review, Refine, and Stay on Target-Every Month (1 hour) Big Picture Planning - Year End (1 to 2 hours, plus cleanup) QuickBooks Quick Tips
Chapter 8: Digging into the Numbers and Beyond Section 1: Calculating the Cost of Production Section 2: Allocating General Production Costs and Enterprise Analysis Section 3: Marketing and Pricing Strategies Section 4: Benchmarking Measuring Success: Keep Your Eye on the Prize
Chapter 9: Stabilizing Your Business Managing the Hole Should You Stop or Persevere? Key Takeaways
Chapter 10: Growing Your Business Establish Goals Is "Growth" the Right Strategy? Deciding How to Grow Growing Your Team Marketing Key Success Factors
Chapter 11: Building Resiliency into Your Business Model The Process to Pivot Shifts vs. Pivots Building Resiliency into Your System
Chapter 12: Cultivating the Entrepreneurial Mindset The Entrepreneurial Mindset Getting Comfortable with the Uncomfortable Money Shame Mental Models Time Management Being the Employer of Choice Decision-Making In Summary
Epilogue: Final Words of Wisdom
Appendix 1: Sample Income Statement Accounts Appendix 2: Sample Balance Sheet Accounts Appendix 3: The Business Plan Appendix 4: Suggested Accounts for Chart of Accounts Glossary Endnotes Index About the Author About New Society Publishers
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