Alcoholism Treatment Marketing

Contents
Preface



Introduction
Part I. Market Behavior and Market Segmentation
A Model of the Alcoholization/Dealcoholization/Maintenance Process
General Theories of Alcoholic Behavior
Market Segmentation of Alcoholics: A Demographic/Psychographic Approach
The Direct Organization Markets: Some Industrial Marketing Principles and Recommendations From Clients
The Referral System: Influencing the Influencers Part II: Program Development, Implementation, and Evaluation
Alcoholism Treatment Philosophies and Theories: Basis for Service Strategies
Alcoholism Treatment Facilities: The Retailers
The (Un)Finished Product: Measurements of Satisfaction and of Recidivism for Former Alcoholism Treatment Clients
A Preferred Provider Organization (PPO) Case Study for Mental Health and Substance Abuse
Part III: Tools and Techniques
Alcoholism Treatment Demand Estimation
Assessment: Determination of Client Needs and Progress
Secondary Information and Reference Sources for Alcoholism Treatment Marketers
Part IV: Promotion Needs and Techniques
The Role of Promotion in Alcoholism Treatment Marketing
Pricing Considerations for Alcoholism Treatment Facilities
Epilogue: Developing A Client-Centered Philosophy
Bibliography
Reference Notes Included