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Discover how AI is revolutionizing content marketing and SEO. Industry experts Catherine Seda and Jenny Halasz explore the impact, risks, and game-changing strategies for brands.
AI-Powered Content Marketing and SEO is a must-read to build brand authority, optimize search visibility, and win customers. Packed with actionable insights, this book fills a critical gap for marketing teams and business leaders in today's AI-driven world.
Key Topics Covered:
Catherine Seda is a digital and content marketing strategist, author of three books, former Entrepreneur magazine columnist, and freelance writer with deep experience in SEO and PPC copywriting. She brings more than 20 years of leadership and consulting to agencies, small businesses, and corporate brands including LL Flooring, Yelp, eBay, Kelley Blue Book, and American Honda Motor. Known for bringing together teams, Catherine fuses creativity, SEO, and AI to power content strategies that amplify brand authority and business impact-without losing the human element.
Jenny Halasz is a technical SEO, content marketing strategist, and author with more than 20 years of experience helping brands succeed online. She has worked with companies like Humana, SAP, LL Flooring, and NVIDIA across e-commerce, education, and healthcare, specializing in technical SEO, content strategy, and data-driven optimization. A sought-after speaker and contributor to Search Engine Land and Search Engine Journal, Jenny is passionate about decoding AI's influence on search, SEO, and customer experience to drive growth.
Chapter 1 AI's Impact on Marketers
Chapter 2 Customer Needs
Chapter 3 Search, Personalization, and SEO
Chapter 4 Authenticity and Authority
Chapter 5 Social Media and Authority Signals
Chapter 6 Bias, Ethics, and Legal Risks
Chapter 7 Marketing Operations and Automation
Chapter 8 AI, Analytics, and Human Insight
Chapter 9 e-commerce and AI
Chapter 10 Nonprofits and AI
Chapter 11 AI in Regulated Industries
Appendix A Tools and Resources
Appendix B Checklists
Dateiformat: PDFKopierschutz: ohne DRM (Digital Rights Management)
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