Advertising, The Uneasy Persuasion (RLE Advertising)
Its Dubious Impact on American Society
1. Auflage
Erschienen am 26. Juni 2013
336 Seiten
978-1-136-66818-0 (ISBN)
Beschreibung
What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution.
Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine.
'Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.' Stephen Fox, New York Times Book Review
First published in 1984.
Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine.
'Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.' Stephen Fox, New York Times Book Review
First published in 1984.
Weitere Details
Reihe
Auflage
1. Auflage
Sprache
Englisch
Verlagsort
London
Großbritannien
Verlagsgruppe
Taylor & Francis Ltd
Zielgruppe
Für höhere Schule und Studium
Dateigröße
11,34 MB
ISBN-13
978-1-136-66818-0 (9781136668180)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
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Michael Schudson
Advertising, The Uneasy Persuasion (RLE Advertising)
Its Dubious Impact on American Society
Buch
11/2015
1. Auflage
Routledge
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Michael Schudson
Advertising, The Uneasy Persuasion (RLE Advertising)
Its Dubious Impact on American Society
Buch
03/2013
1. Auflage
Routledge
208,30 €
Versand in 15-20 Tagen
Person
Michael Schudson
Inhalt
Acknowledgements. Preface to the paperback edition. Introduction. 1. The advertiser's perspective 2. What advertising agencies know 3. The consumer's information environment 4. An anthropology of goods 5. Historical roots of consumer culture 6. The emergence of new consumer patterns: a case study of the cigarette 7. Advertising as capitalist realism 8. An evaluation of advertising. Afterword. Notes. Index.
