Business Intelligence For Dummies

Swain Scheps is Manager of Business Analysis at Brierley +Partners, Inc. and a technology veteran making his first foray intothe world of book authoring. He wrote the masterpiece resting inyour hands with a great deal of input and inspiration from BI guruand fellow For Dummies author Alan R. Simon.
In the late 1990's Swain, along with most people reading thisbook, had his dot-com boom-to-bust experience with a companycalled. . .well, that's not really important now is it.(Anyone interested in buying some slightly underwater stock optionsshould contact the publisher immediately.) After that there wereconsulting stints at Compaq, Hewlett-Packard, and Best Crossmarkdeveloping sales support applications and reporting tools. As ofthis writing, Swain basks under the fluorescent lights of Brierley,a technology company whose specialty is building customerrelationship and loyalty management systems for retailers. Theauthor has had the opportunity to learn from the very best asBrierley also provides unparalleled business intelligence andanalytics services for its clients.
Swain lives in Dallas, Texas with wife Nancy and a mere four dogs.He writes about more than just technology; his work has appeared inFodor's travel guide books, military history magazines, andeven another For Dummies book.