'Engaging, fact-filled and profoundly illuminating. It's inspiring to read - and it should help make the world a lot better.' Cass Sunstein, author of Nudge
The rise of social media has sent our social instincts into overdrive, and the impact of our networks has never been greater. But what if we could reclaim the positive power that influences our decisions, to behave better and be happier? In this groundbreaking book, Sanders and Hume build on the incredible findings of their own cutting-edge research from their work at the world's first Nudge Unit, as well as illuminating case studies from experts around the world, to show how small changes in our environments can have a huge impact on where our instincts lead us. At a time when our trust in each other is being destroyed on a global scale, it's never been more important to understand what motivates us and how to use our predictable behaviours to drive positive change. From helping us to run more cohesive organizations, to building important relationships and connections that matter, this is an essential roadmap back to our better social selves.
Rezensionen / Stimmen
Engaging, fact-filled and profoundly illuminating, this terrific book demonstrates that social influences can be a powerful force for good. It's inspiring to read - and it should help make the world a lot better. -- Cass Sunstein, bestselling author of 'Nudge' A brilliant guide to some of the key concepts in behavioural science. -- Richard Shotton, author of 'The Choice Factory' This book is a breath of fresh air, showing us how to use our social networks to achieve positive change. -- Owain Service, author of 'Think Small' Michael Sanders is an extraordinary behavioural scientist, and I'm absolutely thrilled that he's written Social Butterflies to share his insights and knowledge with the world. -- Katherine Milkman, Wharton School, University of Pennsylvania professor and presenter of the Choiceology podcast
Sprache
Verlagsort
Zielgruppe
Illustrationen
b/w diagrams and pictures
Dateigröße
ISBN-13
978-1-78243-978-3 (9781782439783)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Michael Sanders (Author)
Michael Sanders was Chief Scientist and Research Director at the Behavioural Insights Team for seven years, recently joining the What Works Centre for Children's Social Care as Executive Director. He is a Reader in Public Policy at King's College London and an Associate Fellow of the Blavatnik School of Government, and is also an affiliate of the Harvard Behavioural Insights Group.
Susannah Hume (Author)
Susannah Hume is an Associate Director at King's College London, and former Principal Research Advisor at the Behavioural Insights Team.
