Convert Every Click

A holistic approach to conversion rate optimization thatencompasses an entire business--online and offline--todrive more sales and referrals, and increase bottom-lineprofits In order for your business to survive, you must convertanonymous traffic into sales. The better you do that, the moremoney you make. The science of tweaking and testing webpages toconvert the maximum number of people is known as conversion rateoptimization (CRO). Convert Every Click introducesan expanded vision of CRO that the author, Benji Rabhan, calls"holistic conversion rate optimization." Internet technology andinnovation have changed the way you should be optimizing yourbusiness, your marketing, and your websites. The book looks at thepsychology behind this new way of optimizing an entire business formore profits. It examines how your website plays a role in youroverall business strategy, and details how to use CRO psychologyand strategies to increase profits. * Teaches proven strategies for increasing conversions acrossyour entire business * Details various split testing and data gathering methods andwhen to use each one * Unveils a holistic approach to conversion rate optimization,using technology to create a more customer-centric experience thatnot only increases conversions, but also improves customerengagement and satisfaction With guidance from Convert Every Click, you'll learn howto boost conversions and consumption across your entire business bymaximizing every bit of your hard-earned traffic before, during,and after a sale.