Consumers, Corporations, and Public Health

Preface Introduction Contributors I. Corporate Strategy and Public Health 1. Johnson & Johnson: The Promotion of Wellness John A. Quelch and Carin-Isabel Knoop 2. Colgate-Palmolive Inc.: Superior Anti-Cavity Toothpaste John A. Quelch and Margaret L. Rodriguez 3. Royal Caribbean Cruises Ltd.: Safety, Environment and Health John A. Quelch and Margaret L. Rodriguez II. Consumer Analytics and Health Care Outcomes 4. Carolinas Healthcare System: Consumer Analytics John A. Quelch and Margaret L. Rodriguez 5. Philips Healthcare: Marketing the HealthSuite Digital Platform John A. Quelch and Margaret L. Rodriguez III. Prevention And Adherence 6. Cancer Screening in Japan: Market Research and Segmentation John A. Quelch and Margaret L. Rodriguez 7. Dumb Ways to Die: Advertising Train Safety (A), (B), and (C) John A. Quelch 8. CVS Health: Promoting Drug Adherence Leslie K. John, John A. Quelch, Robert Huckman IV. Consumer Access and Affordability 9. The Slingshot: Improving Water Access John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop 10. Vaxess Technologies, Inc. John A. Quelch, Margaret L. Rodriguez 11. AccessHealth CT: Marketing Affordable Healthcare John A. Quelch and Michael Norris V. Consumerism and Paternalism 12. 23andMe: Genetic Testing for Consumers (A) and (B) John A. Quelch and Margaret L. Rodriguez 13. Demarketing Soda in New York City John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop, Christine Snively VI. Emerging Markets, Consumer Behavior and Public Health 14. Fresno's Social Impact Bond for Asthma John A. Quelch and Margaret L. Rodriguez 15. E-Cigarettes: Marketing Versus Public Health John A. Quelch and Margaret L. Rodriguez VII. Consumer Power in Shaping Public Health 16. Rana Plaza: Workplace Safety in Bangladesh (A) and (B) John A. Quelch and Margaret L. Rodriguez 17. Note on Mobile Health Care John A. Quelch and Margaret L. Rodriguez