Chris Peña is a Vice President and CIO, Go-To-Market Industry Leader at Salesforce, where he partners with global enterprise clients to shape technology strategy, drive innovation, and deliver impactful business outcomes. With over two decades of experience leading digital transformation across retail, fashion, technology, and financial services, Chris has lived through multiple technology cycles, from the dot-com boom and bust to the rise of cloud computing, mobile, social media, and now artificial intelligence.
Throughout his career, Chris has held senior leadership positions at industry-leading companies, including PVH Corp (Calvin Klein, Tommy Hilfiger), EY, Pearson Education, and Razorfish. At PVH, he led global digital transformation initiatives across marketing, e-commerce, and customer data platforms, managing teams across the U.S., EMEA, and APAC while achieving significant operational efficiencies and revenue growth.
Chris brings a unique perspective to technology adoption, having worked both as a consultant advising Fortune 500 companies and as an executive implementing large-scale transformation programs. His experience spans the full spectrum of technology cycles, from initial skepticism and growing excitement to speculative excess and eventual sustainable value creation.
A recognized expert in enterprise platforms, AI governance, and digital strategy, Chris has been a featured speaker at industry conferences and received the 2023 Direct 60 Standout Award for Technology Stewardship. He holds an Executive Certificate in Management and Leadership from the MIT Sloan School of Management and has completed professional education programs in digital transformation and generative AI.
Chris lives in New York City with his wife and two daughters and remains passionate about the intersection of technology, culture, and purposeful growth. Déjà Boom represents his effort to help others navigate the AI revolution with wisdom earned from previous technology transitions.
