Bringing together market research reports, business analyst briefings, and technology references into one comprehensive volume, Business Intelligence for Telecommunications identifies those advances in both methods and technology that are being employed to inform decision-making and give companies an edge in the rapidly growing and highly competitive telecommunications industry.
The author provides clear explanations without technical jargon, followed by in-depth descriptions regarding both the collection and use of information. He defines the recognized stages of business intelligence, examines issues arising from the emergence of customer-centric business models, and identifies areas that are likely to require research in the near future.
Reihe
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für Beruf und Forschung
Business leaders and executives, practitioners and consultants, MBA students and undergraduate business students.
Illustrationen
45 s/w Abbildungen, 24 s/w Tabellen
45 b/w images and 24 tables
Dateigröße
ISBN-13
978-0-8493-8791-3 (9780849387913)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Introduction. The New Economics of Business Intelligence. Business Intelligence Styles. Business Intelligence Impact: Telecommunication. Business Intelligence: Issues & Challenges. Telecommunication Sector: Driving Technologies for Customer. Business Intelligence Roadmap. Business Intelligence in the Telecommunication Sector: Opportunities, Limitations, and Risks. The Next Generation of Business Intelligence. Identifying the Market. Conclusions.
