Your digital presence tells the story of who youare... so what should you be saying?
In a world overflowing with the noise of Facebook updates,tweets, blog posts, Pinterest pins and YouTube video responses,it's difficult to connect with the people who matter most toyour business and your career.
Mastering Story, Community and Influence explains the artof social media storytelling, showing you how to turn your offlineexpertise into the sort of online thought-leadership that cutsthrough the noise and attracts larger, more importantcommunities.
Whether you're new to social media or racing to keep upwith every new platform, social media storyteller extraordinaire,Jay Oatway, reveals the underlying mechanics and best practicesbehind becoming a serious online influencer.
Mastering Story, Community and Influence will help youbecome an authoritative presence online and build both thereputation and community you need for your future success in theSocial Media Era.
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ISBN-13
978-1-119-94345-7 (9781119943457)
Schweitzer Klassifikation
Introduction ix
Part One - Story: Tell It Well 1
1. Why We Must Share 3
2. A Better Story Of You 17
3. Social Media Is Like A Cocktail Party 39
4. On With The Show 47
5. Whose Story Is It? 63
6. How To Never Run Out Of Interesting Things To Talk About73
7. Don't Just Tell. Perform! 85
Part Two - Community: Wowing Your Audience 95
8. Finding Your Community 97
9. Make Your 'Story' Feel More Like Service 111
10. Friend Relationship Management 121
11. Friends In Need 133
12. Don't Be A Social Media Snob 145
13. Take It Outside 157
Part Three - Influence: Pulling Back The Curtain165
14. What Is Influence? 167
15. It's True: Size Does Matter 189
16. Solving The Underpants Problem 207
17. All Aboard the Social Train 217
References 221
About Jay Oatway 229
Index 231
