I Don't Even Recognize You Anymore
The Limits of the Protection of Alteration and Modernisation of Fictitious Characters
1. Auflage
Erschienen am 14. Januar 2015
72 Seiten
978-3-8452-5714-3 (ISBN)
Beschreibung
Traditional trade marks have become a rarity, widely replaced by more appealing means of market communication. Fueled by the CJEU's liberal jurisdiction, widening the subject matter eligible for trade mark protection, a whole new world of opportunity has opened up to advertisers.
The author adresses the question in-depth, whether a fictional character per se is eligible for trade mark protection. The topic is approached via Community and US-Supreme court jurisdiction. Furthermore, alternative means of protection via adjacent regimes are analysed. The author concludes with a thorough comparison and policy recommendations.
Weitere Details
Weitere Ausgaben
Andere Ausgaben
Carl Dominik J. Niedersüß
I Don't Even Recognize You Anymore
The Limits of the Protection of Alteration and Modernisation of Fictitious Characters
Buch
01/2015
1. Auflage
Nomos
24,00 €
Versand in 7-9 Tagen
Person
Inhalt
- Cover
- I. Introduction
- II. General considerations
- A. Character advertisement
- 1. Definition of the notion "character"
- 2. Reasons for character marketing
- 3. The need to adapt
- B. Legal considerations on character advertisement
- C. Economic considerations on character advertisement
- III. Germany and the European Union
- A. Trade mark protection
- 1. Protection in the national German framework
- 2. Protection in the Community Trade Mark framework
- B. Copyright
- Germany
- C. Unfair Competition Law
- Germany
- D. Other forms of protection
- Protection via personality rights?
- IV. United States of America
- A. The federal trade mark system
- 1. Protection of characters
- 2. Adaptation of trade marks
- B. Copyright
- D. Other forms of protection
- V. Synthesis, conclusion and policy recommendations
- List of works cited
- I. National Statutes
- 1. United States of America
- 2. European Union
- a) Community Statutes
- b) Austria
- c) Germany
- II. Court Rulings and other decisions
- 1. United States of America
- 2. European Union
- 3. Great Britain
- 4. Germany
- 5. Austria
- 6. International law
- III. Journal Articles/Reports
- 1. United States of America
- 2. European Union
- 3. International
- IV. Treatises
- 1. United States of America
- 2. European Union
- 3. Germany
- 4. International
