Sensory and Consumer Research in Food Product Design and Development

Howard R. Moskowitz, Ph.D., is president and CEO ofMoskowitz Jacobs Inc., White Plains, NY, a firm he founded in 1981.Moskowitz is a well-known experimental psychologist in the field ofpsychophysics (the study of perception and its relation to physicalstimuli) and an inventor of world-class market research technology.Among his important contributions to market research is his 1975introduction of psychophysical scaling and product optimization forconsumer product development. A member of the Institute of FoodTechnologists and numerous other professional societies, he haswritten/edited 16 books, published well over 300 articles, andserves on the editorial board of major journals. With colleagueE.P. Koster, Moskowitz co-founded the journal Chemical Sensesand Flavor, now called Chemical Senses, the leadingjournal in the field. Jacqueline H. Beckley, M.B.A., is the founder of TheUnderstanding & Insight Group, LLC, Denville, NJ, an innovativebusiness development and strategy firm working with both large andsmall companies to integrate traditional approaches with newconcepts and tools for business growth. Previously, Beckley heldpositions within industry and consulting, including director ofconsumer perception at Nabisco, Inc., group manager of sensoryresearch and R&D for the Quaker Oats Company, and researchscientist for Amoco Chemical Company. Anna V.A. Resurreccion, Ph.D., is a professor of foodscience and technology at the University of Georgia. She haspublished 128 refereed journal articles reporting her research onsensory evaluation, consumer acceptance, and food qualityevaluation. Resurreccion is a fellow of the Institute of FoodTechnologists and serves on editorial boards for the Journal ofSensory Studies and major journals. Previously, she wasassociate scientific editor for the Journal of Food Scienceand chair of the Product Development Division of the Institute ofFood Technologists.