Sun Tzu - The Art of War for Managers
50 Strategic Rules Updated for Today's Business
Erschienen am 18. April 2010
224 Seiten
978-1-4405-0708-3 (ISBN)
Beschreibung
Seize the advantage from your competitors and conquer today's competitive business world with these 50 strategic business rules from the tried-and-tested wisdom of Sun Tzu.
In today's competitive business world, you must capture the high ground and defend it against your rivals. The secret lies in mastering the strategic arts taught by the ancient Chinese military theorist Sun Tzu. Gerald A. Michaelson's classic book breaks down Sun Tzu's lessons to help you move from manager to leader and vanquish your competition. In this fully updated edition, Steven Michaelson offers new examples drawn from companies ranging from Amazon to Toyota to Google, putting Sun Tzu at your side for today's business challenges.
Here is the wisdom?tested for twenty-five centuries?that will help you seize the advantage, storm your competitors' gates, and conquer the marketplace!
In today's competitive business world, you must capture the high ground and defend it against your rivals. The secret lies in mastering the strategic arts taught by the ancient Chinese military theorist Sun Tzu. Gerald A. Michaelson's classic book breaks down Sun Tzu's lessons to help you move from manager to leader and vanquish your competition. In this fully updated edition, Steven Michaelson offers new examples drawn from companies ranging from Amazon to Toyota to Google, putting Sun Tzu at your side for today's business challenges.
Here is the wisdom?tested for twenty-five centuries?that will help you seize the advantage, storm your competitors' gates, and conquer the marketplace!
Weitere Details
Weitere Ausgaben
Andere Ausgaben
Gerald A. Michaelson | Steven W. Michaelson
Sun Tzu - The Art of War for Managers
50 Strategic Rules Updated for Today's Business
Buch
05/2010
2. Auflage
Adams Media Corporation
15,50 €
Keine Lieferinformation verfügbar
Personen
Gerald A. Michaelson lectured on Sun Tzu in China at the invitation of the Chinese government. He traveled extensively throughout Asia as a management coach and delivered workshops on five continents.
Success and Sun Tzu for Execution. He is president of FreshDirect, the fast-growing New York-area online retailer. Steven's thirty-year career includes marketing, merchandising, sales, and other leadership roles. Previously, he was a senior vice president at Wegman's Food Markets, perennially named one of the best companies to work for in America.
Success and Sun Tzu for Execution. He is president of FreshDirect, the fast-growing New York-area online retailer. Steven's thirty-year career includes marketing, merchandising, sales, and other leadership roles. Previously, he was a senior vice president at Wegman's Food Markets, perennially named one of the best companies to work for in America.
Inhalt
- Intro
- Title Page
- Copyright
- Contents
- Foreword to the Second Edition
- The Lesson of the Concubines
- Introduction
- Part One: New Translation of The Art of War with Manager's Commentary
- Chapter One: Laying Plans
- Chapter Two: Waging War
- Chapter Three: Attack by Stratagem
- Chapter Four: Disposition of Military Strength
- Chapter Five: Use of Energy
- Chapter Six: Weakness and Strength
- Chapter Seven: Maneuvering
- Chapter Eight: Variation of Tactics
- Chapter Nine: On the March
- Chapter Ten: Terrain
- Chapter Eleven: The Nine Varieties of Ground
- Chapter Twelve: Attack by Fire
- Chapter Thirteen: Employment of Secret Agents
- Part Two: Applying Sun Tzu's Wisdom
- Practical Applications
- Outline of Key Concepts
- Notes
- Bibliography
- Translator's Bibliography
- About the Authors
