The aim is to introduce the essentials of economics, beginning, in Reading 1, with the ideas of resources, scarcity, and choice, both individual and social. The operation of markets is discussed in Reading 2, including the description of the perfect market, leading to a definition of economic efficiency, which informs many policy and investment decisions across the world. Reading 3 explains the operation of Demand and Supply analysis, and the sources of market failure are presented in Reading 4. The need for objectivity is emphasized; economics is the art of making judgements using evidence and logic. The origins and the resolution of the climate change crisis are examined in Reading 5, where re-orientating academic research is considered as the essential problem we have to solve. The Appendix provides answers to the questions provided in the Readings, and provides a Bibliography in support of Reading 5.
Sprache
Dateigröße
ISBN-13
979-8-8230-8864-0 (9798823088640)
Schweitzer Klassifikation
Douglas was born in Scotland, educated at Edinburgh University, and lectured
on the Jordanstown campus of the University of Ulster (UU) from 1975 to
2012. After his retirement, he became an Honorary Research Fellow at the
University of Liverpool, working on the development of teaching materials
for international students. He has published in the fields of computerassisted
learning and health economics; his text, "Valuing Health in Practice"
(Routledge (2002)) is based on his PhD, and on his experience developing
the Irish Centre for Pharmacoeoconomics in Dublin. He is also an Honorary
Member of ASET, the UK universities professional placement association.
His interest in teaching international students was stimulated by his
involvement (2010 - 2012) with the UU Business School programmes at UU's
Birmingham and London Campuses, and by his Senior Teaching Fellowship at
Heriot-Watt University (2013-2014), when he taught MBA students in Dubai,
Edinburgh, and Kuala Lumpur. In September 2014 he worked with students
from the South China Agricultural University to support their entry to the
final year of the UU BSc Business Economics degree.
