The Price is Wrong

Foreword ix
Acknowledgments xiii
About the Author xv
Part I: Background
Chapter 1: Introduction: "Play fair or I quit!" 3
Chapter 2: History: "A 'just' price is not God-given!"13
Part II: Model
Chapter 3: Model: "Now I'm not just annoyed, I'm furious!"23
Chapter 4: Norms: "That's wrong, and we all know it!" 31
Chapter 5: Emotions: "You're not being fair and I hate you!"41
Chapter 6: Expectations: "That price is a rip-off!" 47
Chapter 7: Outcomes: "You should get what you pay for!" 55
Chapter 8: Attributions: "The seller is to blame!" 65
Chapter 9: Process: "Ya gotta play by the rules!" 73
Chapter 10: Punishment: "Revenge is sweet!" 85
Chapter 11: Power: "Beware a customer wronged!" 93
Chapter 12: Trust: "Fair price? I doubt it!" 101
Part III: Applications
Chapter 13: Modifications: "Sorry! The rules have changed!"111
Chapter 14: Tipping: "Just don't stiff the waiter!" 119
Chapter 15: Discrimination: "It's unfair to charge me more thanothers!" 125
Chapter 16: Negotiations: "Split the difference. That's fair!"133
Chapter 17: Taxes: "Paying taxes is as American as dislikingtaxes" 145
Chapter 18: Culture: "But I never ordered any bread!" 155
Chapter 19: Practices: "So how is a company supposed to pricefairly?" 165
Notes 179
Glossary 205
References 213
Index 233