User Research

Chapter - 01: Introduction: why is user research so important? Section - ONE: The fundamentals: what good research looks likes Chapter - 02: Planning your research Chapter - 03: Best practice in user research: who, what, why and how Chapter - 04: Managing user research Chapter - 05: Getting the legal and ethical stuff right Chapter - 06: Cross functional collaboration for impactful research Section - TWO: Selecting and using user research methods Chapter - 07: Usability testing: observing people doing specific things Chapter - 08: User interviews: understanding people's experience through talking to them Chapter - 09: Getting the best out of stakeholder workshops Chapter - 10: Content testing: what do people think your content means? Chapter - 11: Card sorting: understand how people group and relate things Chapter - 12: Information architecture validation through tree testing: does the structure of your information work for your users? Chapter - 13: Surveys: how to gauge a widespread user response Chapter - 14: Diary studies: how to capture user research data over time Chapter - 15: Contextual inquiry: interviewing people in their own environment Chapter - 16: Ethnography: observing how people behave in the real world Chapter - 17: Pop-up research: running fast-paced research in the real world Chapter - 18: How to combine user research methodologies Section - THREE: Analysing user research data Chapter - 19: Content analysis: understanding your qualitative data Chapter - 20: Identifying themes through affinity diagramming Chapter - 21: Thematic analysis: going beyond initial analysis Chapter - 22: Agile analysis Chapter - 23: Analysing usability data and cataloguing issues and needs Chapter - 24: Analysing data to create personas to communicate user characteristics and behaviour Chapter - 25: Analysing data to create mental models: visualising how user think and identify opportunities Chapter - 26: Turning findings into insights Section - FOUR: Storytelling: communicating your findings and insights Chapter - 27: Making recommendation: how to make your research findings actionable Chapter - 28: Creating executive summaries and detailed reports to present results Chapter - 29: Using video playback to present your research results Chapter - 30: Using journey and experience maps to visualize user research data Chapter - 31: Using scenarios and storyboards to represent the user journey Chapter - 32: Using infographics to translate numerical and statistical data Chapter - 33: Conclusion