Embracing Social Media

Acknowledgments
Preface
Dedication

CHAPTER 1
Why This Matters to Schools
Our "constantly connected" world"The U.S. Digital Consumer Report," February 10, 2014, http://www.nielsen.com/us/en/reports/2014/the-us-digital-consumer-report.html.Bring the Digital World Into the ClassroomCommunicate With Parents and PatronsHarness the Social ShareEngage With ParentsSupport Your EmployeesProtect Your Reputation

CHAPTER 2
Why Are We Afraid?
Angry People Will Make Us Look BadWe Need Filters to Protect UsUgly Headlines

CHAPTER 3
Getting Started
Articulate Your VisionWhere Do You Want To Go?What Are Your Opportunities?What Are Your Challenges or Barriers?Grow Your GroupTest the Waters

CHAPTER 4
Policy: Expectations and Consequences
Writing Your PolicyBullying and Social MediaHandbook Guidelines for EmployeesGetting Your Board on Board

CHAPTER 5
Procedures: Organize the Chaos
Information Sharing FormMake It Short, Simple, and PainlessEmbed Key Policies and GuidelinesCreate Value for the EmployeeDirect SupportSocial Media ChampionsComments and Responses
CHAPTER 6
Professional Development: Educate and Empower
Starting Out RightThe Digital TattooOngoing SupportTraining New TeachersAnnual Reminders to All EmployeesOccasional InserviceInformal Discussion GroupsSocial Media ChampionsStudent PrivacyMonitoring AccountsExpand the PLN
CHAPTER 7
Social Media Best Practices
Writing Your PostWhat's a Hashtag?Make Sure Your Message Gets ThroughUse Photos and VideoLink to ContentMonitor TrendsFacebook AlgorithmsTwitterInstagramYouTube and VinePaying for PostsMeasuring Your WorkBe Strategic About Your UseFacebook Basics
CHAPTER 8
Teaching and Learning
Real-World RelevanceHashtags to Extend the ClassroomDigital CitizenshipPartnering With ParentsEmpowering Parents
CHAPTER 9
Communicating to Families and Other Stakeholders
Tune into Station WII-FMWhat WinsBuilding a Site for CommunicationsGrowing a CommunityLet Your Fans PostCommunity GuidelinesTell Your Story
CHAPTER 10
When Social Media Isn't Easy: Nasty Comments and Crisis Events
Ugly CommentsProvide a Simple, Unemotional ResponsePrivately Contact the CommenterSolve Problems, but Don't DebateNasty Posts on Other PagesStand Up for EmployeesSharing Bad NewsUse the Power of SocialIt's FastFans Are PassionatePeople Want to ShareBe Prepared

CONCLUSION