Brick & Mortar Shopping in the 21st Century
Erschienen am 24. Oktober 2007
320 Seiten
978-1-136-67642-0 (ISBN)
Beschreibung
This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as: which psychological theories can provide insights in
Rezensionen / Stimmen
"This book offers a novel and thought-provoking perspective regarding how consumer behavior theories and research can inform consumer shopping behavior and retailing strategies." - Laura Peracchio, University of Wisconsin, Milwaukee "This book offers a novel and thought-provoking perspective regarding how consumer behavior theories and research can inform consumer shopping behavior and retailing strategies..."-University of Wisconsin, Milwaukee
Weitere Details
Sprache
Englisch
Verlagsort
London
Großbritannien
Verlagsgruppe
Taylor & Francis Ltd
Zielgruppe
Für Beruf und Forschung
Dateigröße
3,47 MB
ISBN-13
978-1-136-67642-0 (9781136676420)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Weitere Ausgaben
Inhalt
T.M. Lowrey, Preface: Brick & Mortar Shopping in the 21st Century: An Overview.Part1.Mood and Cognition Effects on Shopping Behavior. R. Kozinets, Brands in Space: New Thinking About Experiential Retail. K.-Y. Wang, L.A. Peracchio, D. Luna, The Role of Thin Slice Judgments in Retail Environments. D. Allan,Music Effects on Shopping Behavior: A Review of Experimental Evidence.M.K. Hogg,E. Penz,Online vs. Offline Purchasing Strategies: A Preliminary Investigation and Conceptualization of Approach-Avoidance Conflicts in Shopping Behavior.Part2. New Findings in Retailing Strategy. S. Crader,J.L. Zaichkowsky, The Art of Marketing.R.L. Benedkctus, III, M.K. Brady, P.R. Darke,C.M. Voorhees, Building Trust in Multi-Channel Firms: The Interacting Effects of Physical Presence, Brand Familiarity, and Consensus Information.N.U. Saqib, R.V. Manchanda, Brand Evaluations of Co-Branded Products: The Brand Licensing Effect. Part3. The Influence of Social Identity Variables on Shopping Behavior. L. Tuncay,C.C. Otnes, Exploring the Link Between Masculinity and Consumption.J.D. Williams, M.O. Lwin, A.-M.G. Hakstian,V.A.R. Gooding,Developing a Power-Responsibility Equilibrium Model to Assess "Brick & Mortar" Retail Discrimination: Balancing Consumer, Corporate, and Government Interests.J.A. Ruth, The Shopping Environment as Crossroads of Society: Insights FromRetail Experiences in Apartheid and Post-Apartheid South Africa.Part4. Methodological Innovations for Studying Shopping Behavior. O.B. Buettner,G. Silberer, Assessing In-Store Consumer Cognition: The Validity and Prognostic Value of Video-Cued Thought Protocols.D. Paulson, Cartoon Sequence Stimuli: Addressing the Mystery of Consumer Decision-Making and Rationale.G. Silberer, Behavior at the POS - Classical and Newer Methods of Recording It.
