Twitter Marketing For Dummies

Introduction 1 Part I: The Future of Twitter in Business 7 Chapter 1: I Tweet, You Tweet, We All Tweet: Twitter and YourBusiness 9 Chapter 2: Getting Started with Twitter 19 Part II: Building and Implementing Your Twitter MarketingRoad Map 39 Chapter 3: Combining New and Old Media Marketing 41 Chapter 4: Planning Your Twitter Marketing Strategy 59 Chapter 5: Being Productive with Your Twitter Marketing Plan73 Chapter 6: Measuring the Success of Your Marketing Plan 91 Part III: Devising Online Strategies for Twitter MarketingDomination 121 Chapter 7: Building Your Personal Twitter Tribe 123 Chapter 8: Leveraging Your Twitter Tribe 139 Chapter 9: Reaching Your Customers 155 Chapter 10: Creating Quality Content on Twitter 175 Part IV: Implementing Twitter Strategies for OfflineMarketing Domination 191 Chapter 11: Promoting to Attract Sales Leads 193 Chapter 12: Improving Your Customer Service 211 Chapter 13: Relating to the Public 229 Chapter 14: Building Thought Leadership on Twitter 247 Part V: The Part of Tens 261 Chapter 15: Ten Do's on Twitter 263 Chapter 16: Ten Don'ts on Twitter 267 Chapter 17: Ten Thought Leaders on Twitter 273 Chapter 18: Ten Tools for Twitter Productivity 279 Part VI: Appendixes 285 Appendix A: Great Twitter Marketing Ideas in 140 Characters orLess 287 Appendix B: The Best Twitter Applications and Support Sites295 Index 301