
Business Patterns for Software Developers
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Inhalt
- Intro
- Business Patterns for Software Developers
- Contents
- Foreword
- Acknowledgements
- Chapter 1 Introduction
- The Whole
- The Journey to Business Patterns
- Audience
- A Story Book
- Limits of the Book
- Book Structure and How to Read
- Sequence Diagrams
- Comments Please
- Chapter 2 Structure of the Software Industry
- Types of Companies
- Outsource and Offshore
- Vendors and the Software Stack
- The ISV / ESP Divide
- Closing Words
- Chapter 3 Software Company Lifecycle
- Early Days
- Growing
- Post Start-up Middle Age
- Investor Exit
- Death of a Software Company
- Death Throes
- Walking Dead
- Closing Words
- Chapter 4 Strategy
- What is Strategy?
- Strategy, not Plans
- Strategy as a Pattern
- Generative Patterns
- Identifying Strategy
- Strategy Parallels Software Design
- Strategy for Software Creators
- Closing Words
- Chapter 5 Funding the Start
- Bootstrapping
- Friends and Family
- Banks
- Angels
- Venture Capital
- Private Equity
- Investor Exit
- Funding Timing
- Love-hate with Venture Capital
- Closing Words
- Chapter 6 What to Build - Patterns about Products
- Customisation, Platforms, Frameworks and Product Lines
- Poacher Turned Gamekeeper
- Customer Co-Created Product
- Simpler Product
- Same Customers, Different Product
- Core Product Only
- Customisable Product
- Simple Product Variations
- Chapter 7 Marketing
- The Missing Link
- Whole Product
- Homogenous Customers
- Segmented Customers
- Customer Understanding
- Expeditionary Marketing
- Chapter 8 Distribution Model
- Direct Sales
- Distributors
- Choosing a Distribution Model
- Different Product, Different Channel
- Chapter 9 Patterns of Direct Distribution
- Branded Shops
- Internet Store
- Named Sales People
- Account Management
- Sales/Technical Double Act
- Chapter 10 Patterns of Indirect Distribution
- Local Guide
- Value Added Reseller
- White Label
- Independent Retailer
- Wholesaler
- Chapter 11 Services
- Crossover
- The Missing Pattern: Product from Services
- Tailored Products - 'Specials'
- Customise or Co-create?
- When Services Distract from Product
- Closing Words
- Chapter 12 Patterns about Services
- Products with Services
- Initial Help
- Lifetime Services for Products
- Professional Services Team
- Services Feedback
- Personal Service
- Self-Service
- Corporate Certified Experts
- Packaged Services
- Chapter 13 Patterns about Organising Product Companies
- Capabilities
- Structure
- Services Before Product
- Single Product Company
- Product Portfolio
- Product Roadmap
- Complementor, Not Competitor
- Innovative Products
- Separate Imaginative Teams
- Appendix A About Patterns
- What Is a Pattern?
- Pattern Languages
- Pattern Sequences
- Improvising with Patterns
- Anti-patterns
- How to Read a Pattern
- How to Write a Pattern
- Closing Words
- Appendix B Patterns Philosophy
- Patterns and their Implicit Context
- The Quality Without a Name: Wholeness
- Events or Things
- Sustainability: Living and Dead Patterns
- Classifying Patterns: Good, Bad, Dead and Alive
- Worse is Better: Path Dependency?
- Knowledge Management and Patterns
- Storytelling and Patterns
- Closing Words
- Appendix C Future Work - Patterns Arising
- References
- Index
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