In Good Company
The Essential Business Start-Up Guide for Women
1. Auflage
Erschienen am 1. Januar 2009
256 Seiten
978-1-4081-0186-5 (ISBN)
Beschreibung
In Good Company is a must-read for all women who are thinking of starting their own business. Written by Rebecca Jordan and Kirsty Weir, Young Entrepreneurs of the Year 2003, In Good Company will inspire women of all ages and backgrounds to gain the confidence, contacts and knowledge they need to set up on their own.
Using Rebecca and Kirsty's own experiences of setting up
Gapwork.com, as well as featuring the experiences of other female
entrepreneurs, In Good Company covers the essential elements of
a successful business start-up. Direct, accessible and humorous, this
book covers all you need to know about ideas, money, people and growth.
Weitere Details
Auflage
1. Auflage
Sprache
Englisch
Verlagsort
London
Großbritannien
Verlagsgruppe
Bloomsbury Publishing PLC
ISBN-13
978-1-4081-0186-5 (9781408101865)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Weitere Ausgaben
Andere Ausgaben
Buch
06/2006
A & C Black Publishers Ltd
32,36 €
Artikel ist vergriffen; siehe andere Ausgabe
Personen
Rebecca Jordan and Kirsty Weir are two successful Leeds-based entrepreneurs. Co-founders of gapwork.com, they have their own TV show, Being the Boss, and write business start-up advice columns for the Sunday Express and the Yorkshire Post.
Inhalt
- COVER
- TITLEPAGE
- COPYRIGHT
- CONTENTS
- THANKS
- INTRODUCTION
- About us
- The 'entrepreneur' thing
- The 'small business' thing
- The 'woman' thing
- How the book works
- 1 THE IDEA
- The right idea
- The right attitude
- Identifying the best idea
- 1 How much money could the idea make?
- 2 How would the implementation of the idea affectyour life?
- 3 How much value potential does the idea have?
- 4 Would the pursuit of the idea make the most of yourskills?
- The right time
- How the idea for Kirsty's previous business came about
- Do you have to love your idea?
- Finding your inspiration
- Top tips for finding inspiration
- Get the basics: you don't always need your own idea
- Finding out about your competition
- Get the basics: protecting your intellectual property
- Protecting your idea
- Having a Plan B
- Ten of the best business ideas - ever!
- And ten of the worst . . .
- Your elevator pitch
- The power of the written word
- Our goal-writing guidelines
- Get an ideas process
- 2 MONEY
- Sources of funding
- Advertising and sponsorship
- Get the basics: choosing your trading status
- Should you sell equity in your business?
- Get the basics: selling company shares to raise equity finance
- Get the basics: funding your business
- Get the basics: costing your business
- Managing your money
- A crash course in electronic book-keeping
- To sum up . . .
- Writing a business plan
- Get the basics: why write a business plan?
- What your business plan should contain
- FAQs
- 3 PEOPLE
- Human resource planning
- The recruitment process
- Write a job description and a job specification
- Where to find staff
- Conducting interviews
- The job offer
- Personnel files
- Contracts of employment
- Managing staff
- Understanding yourself and your role as a leader
- Retaining your staff
- Get the basics: maternity and paternity leave
- Managing the performance of staff
- If you need to get rid of someone
- To sum up . . .
- 4 FINDING PREMISES
- Get the basics: premises - your three main options
- Office hunting
- How to find business premises
- To sum up . . .
- 5 GROWING YOUR BUSINESS: MARKETING
- Identify your market
- Find a channel to your market
- Get the basics: writing marketing copy
- Get the basics: search engine optimisation
- Get the basics: writing a press release
- Branding
- Writing your marketing plan
- To sum up . . .
- 6 GROWING YOUR BUSINESS: SALES
- The sales process
- How to win prospects and influence people
- Decision-makers
- Networking FAQs
- To sum up . . .
- 7 YOUR BUSINESS AND YOU
- Balancing business and kids
- Balancing work time and personal time
- Balancing your business and your health
- Manage your time
- Your personal wellbeing account
- Dealing with stress
- Looking the part
- To sum up . . .
- 8 EXIT
- How long do you want to run the business for?
- To what extent do you want out?
- Typical exit options
- Selling your business
- Valuing your business for sale
- Keeping it in the family
- MBOs and MBIs
- Floating your company on the stock market
- To sum up . . .
- THE END?
- USEFUL LINKS AND NUMBERS
- INDEX
