Reputation Management
1. Auflage
Erschienen am 29. August 2011
VIII, 300 Seiten
978-3-642-19266-1 (ISBN)
Beschreibung
Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management?
Weitere Details
Weitere Ausgaben
Andere Ausgaben
Sabrina Helm | Kerstin Liehr-Gobbers | Christopher Storck
Reputation Management
Buch
08/2011
Springer
53,49 €
Versand in 7-9 Tagen
Inhalt
Introduction.- Approaching Corporate Reputation.- Measures and Impacts.- Reputation Management in Practice.- Future Trends of Reputation Management.
