Creative Direction in a Digital World
A Guide to Being a Modern Creative Director
Erschienen am 26. Juni 2017
136 Seiten
978-1-351-38021-8 (ISBN)
Beschreibung
Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms.
Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences.
Divided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to finish.
Learn how to understand the client's biggest challenges and distill insights about the audience into creative strategies.
Develop the skills needed to communicate your ideas to a skeptical client.
Learn how to more effectively manage your creative team.
And most importantly craft digital experiences that get results.
Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences.
Divided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to finish.
Learn how to understand the client's biggest challenges and distill insights about the audience into creative strategies.
Develop the skills needed to communicate your ideas to a skeptical client.
Learn how to more effectively manage your creative team.
And most importantly craft digital experiences that get results.
Weitere Details
Sprache
Englisch
Verlagsort
London
Großbritannien
Verlagsgruppe
Taylor & Francis Ltd
Zielgruppe
Für Beruf und Forschung
Produkt-Hinweis
Reflowable
Illustrationen
22 Illustrations, color
Dateigröße
2,44 MB
ISBN-13
978-1-351-38021-8 (9781351380218)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Weitere Ausgaben
Person
Adam Harrell is an entrepreneur and digital creative residing in Atlanta, GA. He's the author of "Creative Direction In A Digital World" and is a co-founder of Nebo Agency - one of the south's largest independent digital agencies. Adam's work has been covered in the LA Times, USA Today and recognized by the Addy's, Webby's and numerous other marketing awards.
Inhalt
Introduction
Part I: Learn and Design
Chapter 1: Understand Your Audience
Chapter 2: What You Should Know about Branding
Chapter 3: The Process of Ideation and Concepting
Chapter 4: The Elements of Great Design
Chapter 5: Creating Narrative with Animation and Video
Chapter 6: Making Your Message Spread
Chapter 7: The Innovation Trap
Part II: Building and Showing
Chapter 8: Guide to Digital Prototyping
Chapter 9: Designing Digital Experiences
Chapter 10: Presenting
Chapter 11: Keeping Yourself and Your Team Happy
Part I: Learn and Design
Chapter 1: Understand Your Audience
Chapter 2: What You Should Know about Branding
Chapter 3: The Process of Ideation and Concepting
Chapter 4: The Elements of Great Design
Chapter 5: Creating Narrative with Animation and Video
Chapter 6: Making Your Message Spread
Chapter 7: The Innovation Trap
Part II: Building and Showing
Chapter 8: Guide to Digital Prototyping
Chapter 9: Designing Digital Experiences
Chapter 10: Presenting
Chapter 11: Keeping Yourself and Your Team Happy
