Co-opportunity

John Grant is back! Bestselling author of Green MarketingManifesto fame returns to get you involved in creating asustainable future!
In this book, green business guru John Grant shows howwe, when we join forces through co-operativeinitiatives, can really make changes and work towards a betterfuture.
John uses cases and examples from around the world, from socialnetworks to social ventures, Carrot Mobbing to the CarbonDisclosure Project, to show how a move to greater co-operationvia what he calls Co-operative Networks can be a way forwards forall of us to increase the common well-being.
Arguing that a climate for change can be created by engagingrather than alienating people, John also demonstrates ways of'relocating dreams' to allow us to reassess our desiresand priorities.
Whether you are a business leader, politician, armchaireconomist, environmentalist or general interest reader, theinspiration and ideas John Grant provides in Co-Opportunityencourages us all to think again about our individual behaviour andour actions - our ideas of what it is to be human - and toget co-creating to build a better world for all. Sit back andwatch, or become part of this grass roots new movement.