Boosting sales
Beschreibung
The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.
Boosting your company's sales is essential if you're going to make a success of your business. This revised edition covers:
Looking at your current sales and working out where you want to go next, Making sure you're meeting a need, Looking at your prices (and how you present them), Talking to and nurturing your new and existing customers, Improving your post-sales service and Working to guarantee repeat sales.
'Breeze through these neat little "Business on a Shoestring" books during your commute. Boosting Sales, Cash Management and Marketing and PR should cover your bases - and if things go wrong there's the optimistically titled Surviving a Downturn to get you back on your feet.' The Guardian
Weitere Details
Weitere Ausgaben
Andere Ausgaben
Person
Inhalt
- Cover
- Contents
- Acknowledgements
- Introduction
- 1. Are you sure you want to boost sales?
- 2. The 'One Number' way to transform your business
- 3. The easiest ways to grow a business
- 4. Getting the price right
- 5. Maximising profitability
- 6. Identifying the right customers for your business
- 7. Being clear about what your business does
- 8. Competing for profits
- 9. Prospecting for the right customers
- 10. Promoting the business
- 11. Promoting and prospecting online
- 12. Working with opportunities
- 13. Tracking and closing
- Index
- A
- B
- C
- D
- E
- F
- G
- H
- I
- J
- L
- M
- N
- O
- P
- Q
- R
- S
- T
- Y
- V
- W
