Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Landmines
A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Landmines
1. Auflage
Erschienen am 3. Oktober 2014
242 Seiten
978-0-07-179961-4 (ISBN)
Beschreibung
Keep your business liked by customers and avoid being disliked by regulatory authorities! Written in a style that doesn t require a law degree to understand, Social Media Law for Business offers best practices covering legal rights and responsibilities when using social networks, such as LinkedIn, Facebook, Twitter, foursquare, corporate and personal blogs, and Google+. Each chapter contains essential legal advice, real-world case studies, and useful takeaways. Glen Gilmore, Esq., is an attorney specializing in social media law. He teaches Social Media Law and Digital Marketing at Rutgers University.
Weitere Details
Weitere Ausgaben
Inhalt
- Cover
- Title Page
- Copyright Page
- Dedication
- Contents
- Acknowledgments
- Introduction
- 1 How to Write a Social Media Policy . Without Stepping on Legal Land Mines
- 2 Social (and Mobile) Recruiting, Hiring, and Firing: Legal Issues You Need to Know
- 3 Copyright, Trademark, and Fair Use: How to Share Content on Social Networks Without Getting Sued . or Losing Your Social Media Accounts
- 4 Marketing in Social Media: What You Need to Know
- 5 How to Make Required Disclosures in Digital Advertising
- 6 How to Run a Social Media "Contest" Without Losing the Prize
- 7 Thou Shalt Not Spam (on Social Networks)
- 8 A Word About (Mobile) Apps
- 9 Legal Issues for Blogs and Bloggers
- 10 "Business to Government": Social Media Best Practices for Large Organizations and Social Compliance in Government
- 11 Digital Legacy (Who Gets Your Twitter and Other Digital Accounts When You Quit Your Job or When You Die)
- 12 Going Global: International Social Media Law
- 13 Nike: A Lesson in International Social Media Nondisclosure
- 14 Best Practices for Compliant Social Media: Case Studies
- Conclusion
- References
- Index
