Advanced Google AdWords

Master Google AdWords and get more out of your campaigns What's the secret to making every pay-per-click of your GoogleAdWords really pay? This must-have guide-written by a GoogleAdvanced AdWords seminar instructor-shows you exactly how to applyadvanced techniques and tactics for better results. Discover thebest tools for keyword research, tips on crafting winning ad copy,advanced PPC optimization tricks, winning bidding strategies, andmuch more. If you manage AdWords PPC accounts, you won't want tomiss this expert, detailed instruction. * Covers the essential and advanced capabilities of GoogleAdWords * Explores keyword research, PPC optimization strategies, theintricacies of Content Nation, how to interpret results andreports, and much more * Provides busy marketers, consultants, PR professionals, Webdevelopers, and others with an invaluable, step-by-step guide ofadvanced concepts * Goes well beyond the basics and offers tips and tactics thatyou can immediately apply to your own campaigns * Reinforces concepts through fascinating, real-world casestudies * Includes a $25 Google Adwords Gift Card for new customers If you've been seeking a practical, expert book on GoogleAdWords, one that goes well beyond the basics, Advanced GoogleAdWords is it!