Mobile & Social Game Design
Monetization Methods and Mechanics, Second Edition
2. Auflage
Erschienen am 22. Januar 2014
236 Seiten
978-1-4665-9869-0 (ISBN)
Beschreibung
Completely updated, this second edition explains how to use the interconnectedness of social networks to make stickier, more compelling games on all types of devices. Through the book's many design and marketing techniques, strategies, and examples, readers will acquire a better understanding of the design and monetization mechanics of mobile and social games as well as working knowledge of industry practices and terminology. Each chapter includes an interview with industry leaders who share their insight on designing and producing games, analyzing metrics, and much more.
Weitere Details
Auflage
2nd edition
Sprache
Englisch
Verlagsort
Florida
USA
Verlagsgruppe
Taylor & Francis Inc
Zielgruppe
Für Beruf und Forschung
Editions-Typ
Überarbeitete Ausgabe
Illustrationen
57 s/w Abbildungen
57 b/w images
ISBN-13
978-1-4665-9869-0 (9781466598690)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Weitere Ausgaben
Personen
Since 1995, Tim Fields has worked in the game industry as a producer, project manager, design lead, and business developer. Tim has helped small studios and top publishers, such as EA and Microsoft, run teams that create great games. He has worked on shooters, sports games, racing titles, and RPGs using talent and teams from North America, Asia, and Europe.
Inhalt
Introduction. What Is a Social Game? Are Mobile Games Social? History of Game Monetization. Why Create a Social or Mobile Game? Industry Terms and Metrics. What Is a Social Network? How to Acquire, Keep, and Regain Users. Monetization Strategies. Virtual Goods. Currency. Conclusions.
