The Business of Luxury
1. Auflage
Erschienen im Februar 2015
62 Seiten
978-3-7281-3663-3 (ISBN)
Beschreibung
Luxury has been fascinating humanity for millennia and it seems that it will continue to do so in the future. As we can see in developed countries with populations living in relative affluence, luxury takes different forms, becoming less materialistic when people already own a house, two cars and a boat, but now crave wellness treatments and more recreational time. However, luxury will always have a material aspect as embodied by beautiful products made from exclusive materials by skilled artisans with an eye for detail.
One way or another, luxury is big business and an important economic factor all over the world, especially in Switzerland, a country with few natural resources to speak of but a wealth of knowledge when it comes to services (e.g. hotel management) and the manufacture of exclusive products such as watches, textiles, and of course chocolate - to name just a few. Indeed, a significant proportion of Swiss GDP comes from the production of luxury goods which are exported all over the world.
In this publication we examine the phenomenon of luxury, ist roots, and ist economic impact both globally and in Switzerland. You will learn more about global luxury markets, well-known and niche market players, as well as major trends shaping the definition of luxury and the management and marketing of luxury brands in the future.
Weitere Details
Weitere Ausgaben
Andere Ausgaben
Fabio Duma | Christine Hallier-Willi | Cary Steinmann
The Business of Luxury
Buch
02/2015
1. Auflage
vdf Hochschulverlag AG
15,40 €
Versand in 5-7 Tagen
Inhalt
1 - Cover [Seite 1]
2 - Content [Seite 2]
3 - Editorial [Seite 5]
4 - Introduction [Seite 7]
4.1 - Learning objectives [Seite 7]
4.2 - Summary [Seite 9]
4.3 - Knowledge check [Seite 9]
5 - History and definition [Seite 13]
5.1 - Glossary [Seite 14]
5.2 - Summary [Seite 19]
5.3 - Knowledge check [Seite 19]
6 - Segments and players [Seite 21]
6.1 - Glossary 1 [Seite 24]
6.2 - Glossary 2 [Seite 32]
6.3 - Glossary 3 [Seite 39]
6.4 - Summary [Seite 41]
6.5 - Knowledge check [Seite 41]
7 - Outlook [Seite 47]
7.1 - Summary [Seite 51]
7.2 - Knowledge check [Seite 51]
8 - Focus topics [Seite 53]
9 - Closing remarks [Seite 60]
10 - About the authors [Seite 61]
11 - Appendix [Seite 62]
12 - Imprint [Seite 67]
2 - Content [Seite 2]
3 - Editorial [Seite 5]
4 - Introduction [Seite 7]
4.1 - Learning objectives [Seite 7]
4.2 - Summary [Seite 9]
4.3 - Knowledge check [Seite 9]
5 - History and definition [Seite 13]
5.1 - Glossary [Seite 14]
5.2 - Summary [Seite 19]
5.3 - Knowledge check [Seite 19]
6 - Segments and players [Seite 21]
6.1 - Glossary 1 [Seite 24]
6.2 - Glossary 2 [Seite 32]
6.3 - Glossary 3 [Seite 39]
6.4 - Summary [Seite 41]
6.5 - Knowledge check [Seite 41]
7 - Outlook [Seite 47]
7.1 - Summary [Seite 51]
7.2 - Knowledge check [Seite 51]
8 - Focus topics [Seite 53]
9 - Closing remarks [Seite 60]
10 - About the authors [Seite 61]
11 - Appendix [Seite 62]
12 - Imprint [Seite 67]
