
Small Town Big Impact
Beschreibung
Research shows that 68% of small business owners find marketing overwhelming.
Is this you? Are you a part of that 68%?
Marketing can be a mystery, and the reality is just posting on Facebook or putting that same ad in the local paper every week is no longer working, and it's easy to get left behind. And then there's the whole AI marketing freight train heading our way, again making marketing feel complicated and overwhelming.
But here's the thing ... The fact that so many small business owners feel this way is the entire reason for this book. With 107 simple marketing strategies for regional business success, this book is your beacon of marketing hope. The advice is practical and real. The 107 tips are step-by-step actionable, and NO you don't need a degree to make them work for you and your business.
But you do need to be an action taker. A business owner who is willing to read this marketing book, take a tip, implement it into their business, test and measure the outcome, and make marketing a priority, will win the business they deserve. This book is written specifically for small country regional businesses. It is one of the only books in print helping our country businesses achieve the success they deserve, using stories they can relate to and marketing strategies that match the reality of doing business outside the cities. So be an action taker. You've got this.
Weitere Details
Person
Inhalt
- Cover
- Title
- Dedication
- Copyright
- Contents
- Foreword
- Where my love for marketing all began .
- How to get the most out of this book
- Chapter 1: Mastering the marketing basics
- Tip #1: Ready, Fire, Aim - Perfection is a trap
- Tip #2: Marketing is everything
- Tip #3: Make marketing a priority
- Tip #4: Know who your who is
- Tip #5: Where does your ideal client hang out?
- Tip #6: Have a marketing strategy
- Tip #7: The pros and cons of outsourcing your marketing
- Tip #8: Start with the end in mind
- Tip #9: The secret of why you lose customers
- Tip #10: Make data-driven decisions
- Chapter 2: Social media
- Tip #11: Embrace the power of video
- Tip #12: Mastering social media posts
- Tip #13: The benefits of stories
- Tip #14: Boosting engagement with reels
- Tip #15: Go live on social media with others
- Tip #16: Unlocking potential with Facebook Marketplace
- Tip #17: The impact of a strong cover photo
- Tip #18: Have a memorable bio photo
- Tip #19: Leveraging Facebook Groups for business
- Tip #20: Using LinkedIn groups to grow
- Tip #21: You need a reach out strategy
- Tip #22: The dynamics of social media takeovers
- Tip #23: Understanding the pros and cons of the blue tick
- Tip #24: Design an effective DM strategy
- Tip #25: Investing smartly in paid social media ads
- Tip #26: Understanding the potential of Pinterest
- Tip #27: Navigating the new Threads by Meta
- Tip #28: The art of repurposing content
- Chapter 3: Timeless tactics
- Tip #29: Get your brand on television
- Tip #30: Using radio to market your business
- Tip #31: Weighing the value of local newspaper ads
- Tip #32: The timeless charm of business cards
- Tip #33: Advertising on the move with your car
- Tip #34: Leveraging the power of referral marketing
- Tip #35: Word-of-mouth marketing - an underrated marketing gem
- Tip #36: The relevance of cold-calling today
- Tip #37: The many benefits of a loyalty program
- Tip #38: Bring back the lumpy mail
- Tip #39: Competitions as strategic marketing
- Tip #40: The benefits of sponsoring events
- Tip #41: Making a statement with billboards or blackboards
- Tip #42: Your business's first impression - signage
- Tip #43: Engaging your community with a newsletter
- Tip #44: Marketing at your local cinema
- Tip #45: Tapping into your local gym community
- Tip #46: Using local community billboards in your marketing
- Tip #47: Investing in networking to grow
- Tip #48: Build trust with free samples
- Tip #49: The subtle power of the upsell
- Tip #50: And then the subtle art of cross-selling
- Tip #51: Magazine advertising in the digital age
- Tip #52: Pamphlets and brochures - far from extinct in modern marketing
- Tip #53: Offering a guarantee to build trust
- Tip #54: Print marketing, old-school but still effective
- Tip #55: The many benefits of joining your local chamber
- Tip #56: Be you and share your story
- Tip #57: Renting space and marketing in prime locations
- Chapter 4: The one percenters that can help you be a better marketer
- Tip #58: Invoices - more than just payment requests
- Tip #59: Marketing in your email signature
- Tip #60: Packaging, your silent ambassador
- Tip #61: Wearing your marketing (uniforms)
- Tip #62: Making your website your digital storefront
- Tip #63: Activating social sharing and Pinterest pins on your website
- Tip #64: Crafting a converting 404 page
- Tip #65: The power of online directories
- Chapter 5: Outside the marketing box thinking
- Tip #66: Align yourself with a charity - marketing with a cause
- Tip #67: Host an event to build community and brand
- Tip #68: Showcasing at tradeshows and exhibits
- Tip #69: Teach your staff marketing
- Tip #70: The power of partnerships and collaborations
- Tip #71: Create a direct and effective SMS marketing strategy
- Tip #72: The importance of following up on leads
- Tip #73: Ground level marketing - write on the footpath
- Tip #74: Art meets branding - commission a mural
- Tip #75: Host webinars and share your knowledge
- Tip #76: Host workshops for hands-on brand engagement
- Tip #77: Leveraging suppliers for marketing support
- Tip #78: Seizing speaking opportunities
- Tip #79: Bridge the digital and physical with QR codes
- Tip #80: Entering and leveraging awards
- Tip #81: The prestige of judging awards
- Tip #82: Subscription boxes for curated brand experiences
- Tip #83: Engage your community with a challenge or quiz
- Tip #84: Creating viral potential with a hashtag (#) campaign
- Chapter 6: Harder things to do
- Tip #85: Getting found on Google with SEO (Search Engine Optimisation)
- Tip #86: Crafting an effective media press release
- Tip #87: Share knowledge and build your brand with blogging
- Tip #88: Expand your reach with guest blogging
- Tip #89: Targeted exposure with in-blog marketing
- Tip #90: Use your voice to grow your brand - host a podcast
- Tip #91: Share your expertise and be a guest on a podcast
- Tip #92: Associative branding - sponsoring a podcast
- Tip #93: Exclusive engagement with a VIP membership
- Tip #94: Reframe the use of influencers in your business
- Tip #95: Reward referrals with an affiliate program
- Tip #96: Thought leadership in writing a book
- Tip #97: Produce a lead magnet
- Tip #98: Visual data storytelling with infographics
- Tip #99: Publish a magazine or catalogue
- Tip #100: Gratitude marketing - thank-you cards and Christmas cards
- Tip #101: Host a retreat - an immersive brand experience
- Tip #102: Digital store fronts - Google ads/Google Shopping ads
- Chapter 7: The power of email marketing
- Tip #103: Email marketing
- Tip #104: Crafting effective opt-in forms
- Tip #105: Running engaging and rewarding competitions
- Tip #106: Offering freebies, downloads and guides
- Tip #107: How to write emails that get opened and read
- The future of marketing
- Final thoughts
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