Are you stuck in the trenches every day? 1
Part I: It's time for law firms to change 7
Are you building a business or working a job? 11
Law is now a buyer's market 19
The journey to Productise and Profit 25
Part II: How to implement Productise and Profit in your firm 39
Step 1: Find your vision 43
Step 2: Deeply understand your clients 53
Step 3: Create amazing solutions 69
Step 4: Productise your services 83
Step 5: Embrace modern marketing 121
Step 6: Optimise your operations 139
Productise and Profit 165
Ready, set, action. It's up to you to make it happen. 169
Where to from here? 181
