Data Driven

A "how-to" guide to boosting sales through predictive andprescriptive analytics Data Driven is a uniquely practical guide to increasingsales success, using the power of data analytics. Written by one ofthe world's leading authorities on the topic, this book shows youhow to transform the corporate sales function by leveraging bigdata into better decision-making, more informed strategy, andincreased effectiveness throughout the organization. Engaging andinformative, this book tells the story of a newly hired sales chiefunder intense pressure to deliver higher performance from her team,and how data analytics becomes the ultimate driver behind the salesfunction turnaround. Each chapter features insightful commentaryand practical notes on the points the story raises, and one entirechapter is devoted solely to laying out the Prescriptive ActionModel step-by-step giving you the actionable guidance you need toput it into action in your own organization. Predictive and prescriptive analytics is poised to changecorporate sales, and companies that fail to adapt to the newrealities and adopt the new practices will be left behind. Thisbook explains why the Prescriptive Action Model is the keycorporate sales weapon of the 21st Century, and how you canimplement this dynamic new resource to bring value to yourbusiness. * Exploit one of the last remaining sources of competitiveadvantage * Re-engineer the sales function to optimize success rates * Implement a more effective analytics model to drive efficientchange * Boost operational effectiveness and decision making with bigdata There are fewer competitive edges to gain than ever before. Theonly thing that's left is to execute business with maximumefficiency and make the smartest business decisions possible.Predictive analytics is the essential method behind this newstandard, and Data Driven is the practical guide tocomplete, efficient implementation.