Success Factor: Change Management
Change communication and change marketing as key success factors
Erschienen am 9. Dezember 2015
364 Seiten
978-3-648-07900-3 (ISBN)
Beschreibung
That companies are able to manage a lasting change, they have to bring their employees in change projects. This book focuses on the most important aspects of the change management: What are critical success factors in the implementation of change processes? And how can employees be inspired for change with the help of change marketing?
About the book:
- How to simplify the change process for your staff.
- Why change needs conflicts.
- Change marketing and innovation management.
- Change project management, organizational and process design.
- LIFO ®-charts and change-lexicon.
Weitere Details
Person
Autor*in
Dr. Reiner Czichos ist Diplom-Soziologe und Diplom-Volkswirt. Seit bald 40 Jahren ist sein in bereits 8 Büchern und weit mehr als 50 Aufsätzen beschriebenes Thema Change Management und Coaching. Er hat umfangreiche Erfahrungen in internationalen und nationalen Change Projekten als Trainer, Coach und gerade auch als Berater und Moderator.
Inhalt
- Intro
- Table of content
- Copyright Notices
- Imprint
- Foreword (Success Factor: Change Management)
- Preface
- 1 In private life: change-professional! In business life: change-amateur
- 1.1 The whole of life is change
- 1.2 Why do changes in work life bother people?
- 2 Change management and innovation
- 2.1 German managers doubt the innovative strength of their own company
- 2.2 Creactivity and innovation
- 2.3 Change and innovation management
- 2.4 Guiding principles for innovation management
- 2.5 Rules for handling innovation (and change)
- 2.6 How to discover the creactive potential of your people
- 2.7 Each of us has his/her own way of being creactive
- 2.8 Fostering creactivity
- 2.9 Leadership and coaching for innovation
- 2.10 Design Thinking
- 2.11 What are the characteristics of an innovative company?
- 3 Organisation design is a core-mission for executives
- 3.1 Taking your role as performance manager seriously, you should bank on "motivators"
- 3.2 Design processes and structures in your area of responsibility . take the role of a pro-active innovation and change manager
- 3.3 "Structure follows strategy" (Peter Drucker) . Organisation design is part of the strategy development process
- 3.4 Process thinking versus territory (silo) thinking
- 3.5 Dealing with chaos and dynamics
- 3.6 When change becomes constant
- 3.7 Information technology changes organisation and leadership
- 3.8 Success factor: "flexible organisation"
- 3.9 The network organisation
- 3.10 Process thinking and process organisation
- 3.11 Organization cultures
- 3.12 Organization cultures in different countries around the world
- 3.13 Tools for Organization Design: an overview
- 3.14 Re-organizing your company (or your department, or your team)
- 3.15 Design and management of meeting structure
- 3.16 Simplify your organization
- 3.17 Ideas for your organization design
- 4 People in change
- 4.1 Change induces stress
- 4.2 Change hurts
- 4.3 Change causes chaos
- 4.4 Change causes productivity dips
- 4.5 Cardinal errors which lead to chaos
- 4.6 Some ideas to manage change professionally
- 4.7 Change needs conflict
- 4.8 An excursion into group dynamics
- 4.9 Creativity techniques for constructive conflict management
- 5 The LIFO® Method and Typology in Change Management
- 5.1 We have behavioral preferences
- 5.2 LIFO® Thinking- and Communication Styles
- 5.3 Visualization of the LIFO® Styles
- 5.4 Change induces stress
- 5.5 How to motivate people with different preferred LIFO® Styles
- 5.6 LIFO® Styles in a Change Team
- 5.7 Strengths and Weaknesses of People with Different LIFO® Style Blends
- 6 Change Project Management
- 6.1 Change Management does not work without Project Management
- 6.2 Why do change-projects crash?
- 6.3 How to gain control of change-projects: The Change Program Management Process Technology (CPMPT)
- 6.4 Tools for Change-Project Management
- 6.5 Different LIFO® Profiles in the Different Phases of a Change-Project
- 6.6 New Trends and How They Influence Change-Project Management
- 6.7 The complexity of projects is increasing
- 6.8 Politics in Change-Project Management
- 6.9 Change-Projects and people involved in change-projects need clarity
- 6.10 Building the project team
- 6.11 Discover unnecessary and/or inefficient change-projects
- 6.12 Dos and Don'ts in change-project management . check yourself
- 7 Change Marketing
- 7.1 Learning from Marketing- and Salespeople
- 7.2 The Role of Managers in Change Marketing
- 7.3 Discussion Markets . The Alternative to One-Way-Information
- 7.4 Ideas on how to sell ideas
- 7.5 Emotional Change Management . Address Feelings
- 7.6 Change needs pain?
- 7.7 How to sell change strategically
- 7.8 Tailored "marketing" strategies
- 7.9 LIFO® Buying Styles
- 7.10 People Analysis and People Strategies (stakeholder analysis and stakeholder strategies)
- 7.11 LIFO® Style Language
- List of Literature
- Acknowledgements
