Behavioural Incentive Design for Health Policy

Rezensionen / Stimmen

'Costa-Font, Hockley and Rudisill have produced a thoughtful and comprehensive guide to the application of behavioral economics to issues in health, health care and health policy. It offers an essential platform to those seeking to engage in understanding the complicated forces shaping economic behavior in the health sector.' Richard Frank, Senior Fellow, The Brookings Institution 'Steering Health provides an unusually comprehensive, yet highly readable, review and analysis of the burgeoning field of behavioral health economics. Covering a wide variety of topics, including prevention, aging, and physician decision-making, it offers the reader a clear understanding of when behavioral vs. traditional economic incentives are most effective. With an eye to public programs, it is essential reading not only in the classroom and field, but also to those who influence or formulate health policies.' Thomas Rice, Distinguished Professor, UCLA Fielding School of Public Health 'Medicine is complicated, filled with uncertainty, and with stakes that are as high as they get. A perfect storm for psychological biases to creep into every decision that patients and doctors make. And also a perfect opportunity for a fascinating book to show us how behavioral economics can uncover these biases and make health care, and health, better.' Anupam B. Jena, Economist and physician at Harvard University, author Random Acts of Medicine